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by B Schmitt · 2012 · Cited by 597 — We have also been quite inventive in generating new constructs—for example, brand personality (Aaker, 1997), brand relationships (Fournier, 1998), brand ...
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Jun 19, 2012 — A strong brand commands a premium.. David A.. Aaker and Erich Joachimsthaler.. Brand Leadership.. Creating value is the indisputable goal of ...
References 235 References Aaker, David A.. (1996), Building Strong Brands.. New York, NY: Free Press (1991), Managing Brand Equity: Capitalizing on the Value ...
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by M Reid · 2005 · Cited by 409 — Aaker, David A.. (1996), Building Strong Brands, New York: Free.. Press.. Ambler, Tim, C.. B.. Bhattacharya, Julie Edell, Kevin Lane ...
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